TIRIAS Research works with leading technology companies around the world providing custom research and advisory services. With our industry experience, technical expertise, and extensive contacts, we track the high-tech industry from sensors to the cloud with a focus on new technologies, usage models and business models that create market inflection points. Research areas include 5G and wireless communications, AR/VR/XR, artificial intelligence (AI) and machine learning (ML), autonomous vehicles, cloud and networking, electronics systems, gaming, PCs, semiconductors, and smartphones and other mobile devices. As a result, we work with everyone from purchasing and product marketing to legal services and CEOs. The following are some of the services we provide.
Return on Investment (ROI) Analysis
Return on Investment (ROI) analysis incorporates Total Cost of Ownership (TCO) and Total Benefits of Ownership (TBO) to quantify the value of purchasing and deploying IT hardware and software. TBO includes primary, secondary, and tertiary benefits to buyers, such as increased customer engagement via deeper insight into customer buying patterns and increased customer satisfaction, and reducing cost structure via less expensive paths to market, supply chain optimization, etc. TCO includes the capital expenses (CapEx) for purchasing and installing products, as well as the ongoing operating expenses (OpEx) for keeping the products operational and productive. For most purchase decisions, CapEx comparisons are straightforward. OpEx calculations can be much more complicated. TBO is often hard to define and measure quantitatively. TIRIAS Research helps companies understand the many inputs into ROI.
Strategic Planning
Through careful analysis of the company’s goals, financial condition, and competitive position, we assist our clients in developing, implementing, and monitoring strategies that align with economic and market directions and forecasts. TIRIAS Research has experience working with executives in the semiconductor, consumer electronics, embedded systems, software, and entertainment industries, and well as many industry associations and U.S. and international government agencies and research organizations. We assist our clients through brainstorming and scenario analysis, forecasting and quantitative analysis, and setting strategic goals.
Product Planning
Product planning can take many forms, including market evaluation, customer perception, and alignment with company goals and resources. TIRIAS Research can assist in a variety of ways to help analyze and define both the direction of product development and the product details to ensure a competitive solution. Examples of potential tools to assist in product development include, internal brainstorming with engineering, product marketing, and sales; interviews and surveys of perspective customers and markets; analysis of the intellectual property and products of direct and indirect competitors; and investigation of other options, such as partnering or acquiring valuable intellectual property.
Mergers & Acquisitions
TIRIAS Research analysts have worked both as a primary and secondary source for evaluating potential mergers and acquisitions. As a primary source, TIRIAS Research works with our clients in evaluating potential strategies and targets that will meet long-term company goals. As a secondary resource, TIRIAS Research acts as an independent third-party in analyzing a proposed acquisition. Through thorough analysis of the information readily available from our client, as well as other analysis methods, TIRIAS Research analysts can provide an independent view of the outcome of the acquisition, as well as other potential alternatives.
Messaging
Whether presenting to the financial community, the press, perspective customers, or the market in general, communicating the right message is critical. TIRIAS Research can assist in developing and/or evaluating the messages to represent your company and its products and services that effectively communicate the intended content while address any overriding issues and external factors. The TIRIAS staff routinely works with clients in messaging for product launches, industry events, executive presentations, and financial briefings. TIRIAS Research analysts provide press quotes, message/document review, presentation outlines, technical documents, whitepapers, surveys, and moderate panels and sessions.
Branding
Branding can be a valuable asset, but a company only has one chance to communicate a brand before ownership becomes that of the audience. Thereafter, the company can only re-enforce, manage, or change that brand. Whether the goal of branding is to a select audience or to the entire world, attaining a strong brand is a strategic effort that every company should strive to achieve. TIRIAS Research has experience helping a variety of companies in successfully establishing and managing both product and company brands.